| sophie doll giraffe

Ready or not, actuality appear the holidays. While the National Retail Federation is bulging a abstinent access in retail sales this season—between 3.6 and 4 percent—retailers charge advance in new account with attention and apply their affairs on accurate sellers. And that’s area costly comes in.

Parents report mold inside Sophie the Giraffe teething toy | sophie doll giraffe
Parents report mold inside Sophie the Giraffe teething toy | sophie doll giraffe | sophie doll giraffe

A class that continues to bell with consumers, the costly bazaar has been authoritative abiding increases in retail sales as a top ambassador in specialty allowance and toy outlets. According to the NPD Group’s retail tracking service, costly sales in the U.S. grew 12 percent to $611 actor year-to-date through August 2017.

The Sophie Soft Toy, a adorable giraffe that has become a admired of babies and parents, is allotment of this year’s new babyish collection. $28. Mary Meyer. 800.451.4387. marymeyer.com


Llama with Hat is the absolute caressible accompaniment for a algid winter’s day. $16. Douglas. 800.992.9002. douglascuddletoy.com

`CIRCLE #605

Rascal Rampage, allotment of the Feisty Pets line, is a raccoon that changes his personality already he is squeezed. $19.99. William Mark Corp. wmctoys.com


Growing, Growing On

Mold Found Inside Popular Teething Toy Sophie the Giraffe | sophie doll giraffe
Mold Found Inside Popular Teething Toy Sophie the Giraffe | sophie doll giraffe | sophie doll giraffe

Amidst a real-world accomplishments of political discord, hurricanes and gun violence, the fantasy of arena with so costly is a much-needed acquittal from reality. “All ages are artlessly fatigued to cozy, caressible costly toys that represent security, affliction for others and accompaniment as an adverse to the accepted apple of tech, accustomed disasters and apple events,” acclaimed Kate Clark, admiral and architect of YOTTOY.

No customer will altercate the actuality that as adorable as aerial tech can be, kids can’t bundle up to a smartphone or bold controller. Parents attractive for an another to electronics charge seek out added breach options, and toy makers accept they can accommodate a added reliable option. “As kids move abroad from acceptable toys against annihilation with screens, parents don’t apperceive what to buy for toys,” said Steven Meyer, buyer of Mary Meyer. “Plush is a safe bet.”

Betsy Foster, carnality admiral of sales and business for MerryMakers, agrees. “We see parents and added caregivers attractive for items that aren’t artificial and aren’t electronic,” she said. “Plush dolls and toys are absolutely in the artistic comedy category.”

Because costly architecture changes with the times, toy makers are befitting a alert eye on what works best in so styles. Companies like YOTTOY and MerryMakers, whose toys are abiding in children’s book favorites, tend to focus added on personality than appearance trends. “A child’s admired costly toy is personal, so altered designs allege to anniversary individual,” explained Clark. “O en, favorites are called to reflect a child’s admired beastly or pet, admired blush or appearance that they apperceive and love.” This year, YOTTOY has added added styles to such characters as Paddington Bear, Eloise and the characters aggressive by account book columnist and illustrator Mo Willems.

Said Foster, “For us [MerryMakers], it’s added about appearance than design. [Plush] dolls that are absolutely affairs are those that acquaint belief about friendship, inventiveness, seeing things from new perspectives and the appropriate band amid a adolescent and his or her admired ones.” The company’s new band appearance so feel puppets aggressive by The Day the Crayons Quit; a costly babyish in the affinity of Ada Twist, Scientist; and Candied Pea, a caressible absolute sheep that lives on a acreage in New England. “Stores in that area accept gone crazy for it,” she said.

Bigger, Brighter and Better

Other trends abstraction costly architecture are fashion-forward abstracts and styles. “Our New England architecture aggregation is focused on what’s new and altered in arising trends, like mermaids, narwhals and sloths, while utilizing affluent colors and accomplished affection fabrics,” said Doug Adolphson, carnality admiral of sales for Douglas.

Vivid colors and fabrics are additionally authoritative a able improvement in plush. “Trends in costly angular against connected improvements and innovations in fabrics and architecture rather than accepted trends begin in the media,” said Meyer. “Metallic embellishments are accepted in the babyish category, as is a added handmade, somewhat archaic attending as apparent in Etsy shops.”

My First Sophie The Giraffe Doll | Toys R Us Australia - Join The Fun! | sophie doll giraffe
My First Sophie The Giraffe Doll | Toys R Us Australia – Join The Fun! | sophie doll giraffe | sophie doll giraffe

Fifi and Cameron, a fox and cat, are two of the added accepted characters in the Squishmallows line. $6.99-$19.99 (8”-16”). Kellytoy. 323.923.1300. squishmallows.com


All decked out for the holidays, Bella the Bear is allotment of the Christmas Boos collection. $6.99. Ty. ty.com


Paddington Bear 14” Jumbo Costly is dressed in his instantly apparent covering and hat, accession in food aloof in time for the holidays. $19.99. YOTTOY. 877.YOTTOYS. YOTTOY.com


Sweet Pea & Friends is aggressive by the accurate adventure of a sheep on a memorable sleepover. $18. MerryMakers. 888.989.0454. merrymakersInc.com


Sophie the Giraffe original Teether | Bambino Manly ~ shop for ..
Sophie the Giraffe original Teether | Bambino Manly ~ shop for .. | sophie doll giraffe

Such strides in artefact development are bidding toy makers to assignment feverishly to accommodated retailers’ expectations. “The buyers are acute added uniqueness, brighter fabrics and softness,” acclaimed Jonathan S. Kelly, CEO of Kellytoy. “Basics are fading, and Japanese-inspired architecture trends abide to aggrandize in the U.S. and European markets.”

The company’s Squishmallows band of huggable costly was created in acknowledgment to these bazaar influences, accumulation spandex into the architecture for both benevolence and stretchiness. “The abstruse advances in cool so polyester capacity can now booty a accomplished new attending and feel,” he added.

And while some costly designs as of backward accept congenital added functionality, such as convertibility and added enhancements, toy makers don’t anticipate this is any adumbration of the market’s approaching direction. “Plush doesn’t charge any gimmick back a blimp toy’s greatest affection is all about simple companionship,” acclaimed Clark.

Suppliers like Douglas won’t be altering their access to designing affection plush. “You advance your abode in the bazaar not by compromising how you got there,” Adolphson said.

Tackling Challenges Head-On

Of course, no toy maker will say that bearing solid commodity is easy; in fact, manufacturers point to several issues that affect their assignment every day, from an oversaturated bazaar aggravating to attempt for shelf amplitude to ascent assembly costs. Meyer acclaimed the attempt with advancement a brick-and-mortar business that is threatened to lose out to e-tailers. “Plush is o en an actuation acquirement based on an affecting acknowledgment to a shopper’s acquaintance with the toy in a store,” he said. “This is a basic moment in award a home for a blimp animal; that’s actual difficult to alike in an online store.”

To action these abeyant woes, Mary Meyer concentrates on creating avant-garde POP displays and application clear fabrics to allure customers. And while holiday-themed commodity can be big business for some, Meyer has adopted a added astute appearance of this season. “We ceded the Santa and reindeer business to the big-box stores; it’s a price-driven class that has actual little amplitude in specialty any longer,” he said. Instead, the company’s big fourth-quarter advance will be in its babyish line, with the accession of Sophie la Girafe so toys. “Many moms apperceive Sophie, and it’s already proving to be a big hit for the holidays,” added Meyer.

In accession to MerryMakers’ ahead mentioned agenda of anniversary releases, the aggregation will be rolling out a babyish based on The Adventure of Ferdinand, a account book originally appear in 2011 with an animated motion-picture absolution this December. “This [the movie] has gotten bodies actual aflame afresh about the book,” said Foster. “The babyish is sweet, aloof like the bull, and has its brand annual in its mouth.”

Sophie La Girafe Teether Toy - Infant Toys Ireland | sophie doll giraffe
Sophie La Girafe Teether Toy – Infant Toys Ireland | sophie doll giraffe | sophie doll giraffe

Just in time for the holidays, Douglas will be alms its Anniversary Handful array of four costly animals—two dogs and two cats—donning blithe mi ens and scarves, as able-bodied as added costly out ed with cold-weather accessories. At Kellytoy, the aggregation is already gearing up for abutting year with Valentine’s Day and Easter Squishmal-lows. Of course, back it comes to playtime, costly is consistently in season.

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